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Quality refers to the degree of excellence of a product, service, or process in meeting or exceeding standards, expectations, and requirements. Key quality characteristics often include reliability, durability, performance, and consistency. In business, quality means delivering value to customers, ensuring that every aspect—from production to customer service—aligns with desired standards. It can be measured through metrics like customer satisfaction, defect rates, and performance benchmarks. Maintaining high quality involves continuous improvement, attention to detail, and a commitment to meeting customer needs. Effective quality management systems like Six Sigma, Total Quality Management (TQM), and ISO standards help businesses maintain and enhance the quality of their offerings.